We are your growth partner
ANBU exists to help Vietnamese businesses build durable brands and grow methodically in the digital era.
Our story
ANBU is a lean marketing squad built to understand the client, move with precision and work quietly behind the scenes. We carry the mindset of a special-ops unit: observe carefully, enter at the right moment and stay until the mission is complete. For game brands, that means helping a product enter Vietnam with greater relevance and break through to measurable growth.
We understand the pressure facing teams bringing a game to Vietnam: cultural nuance, unpredictable communities and the need to prove growth every day. ANBU does not sell a one-size-fits-all package. We find the right insight, build the right local story and turn every player touchpoint into an opportunity for growth.
“At ANBU, we live by one simple principle: we would rather absorb the downside ourselves than let our clients carry it. We do not promise easy wins. We commit to going deep enough to help game brands understand Vietnamese players, enter the market with confidence and create measurable breakthroughs. Your goal becomes the mission we take responsibility for together.”
Core values
Results first
We measure success by real impact on your business, not by awards.
Owner's mindset
We treat your brand as our own and proactively propose what's best.
Radical transparency
Clear reporting, real numbers, no sugar-coating. You always know where your money goes.
Disciplined creativity
Big ideas guided by strategy and data, not gut feeling alone.
A lean team, battle-tested over the years
The ANBU team brings together strategists, creatives, performance marketers and technologists who have personally run campaigns for major brands at home and abroad, from fintech, e-commerce and automotive to games and apps at regional scale.
Embisu
Founder
Tik
Marketing Director
Mambu
Community Manager
Lin
Account Executive
Anna
Account Executive
Quinn
Designer
Note: Select featured campaigns prior to 2024 represent the accumulated hands-on track record of our core team members prior to the official incorporation of ANBU in 2024.
What we're great at
Brands that have worked with us
The ANBU team has directly run campaigns for leading gaming, tech and e-commerce brands at home and abroad.
Ready to make your move with ANBU?
Tell us about your goals. We'll get back to you within one business day.