Results speak louder than pitches
A few brand stories we're proud to have shaped.
Every project is a strategic choice
Our portfolio explains the context, insight, ANBU's role and execution so you can see the thinking behind the visuals. Where verified public performance data is unavailable, we describe scope without assigning unsupported results.
Campaigns that best represent how ANBU works
Selected for their mix of categories, launch challenges and creator roles.
Shopee
Launching Shopee Beauty Club — a viral campaign
Over 100 million hashtag views and member sign-ups blowing past the target KPI.
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Honkai Impact 3 (miHoYo)
A birthday campaign across Southeast Asia
Blending OOH and social to reach over 20 million people across Southeast Asia.
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Nguyệt Mộng
Telling a story of destiny through an emotion-led game launch
ANBU activated KOL/KOC, social and launch content to introduce Nguyệt Mộng's historical-fantasy world to Vietnamese gamers.
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FOCALLURE
Turning accessible beauty into a trusted Gen Z choice
ANBU supported FOCALLURE's Vietnam launch through beauty KOL/KOC, social reviews and purchase-driving content.
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Đấu La Đại Lục: Hồn Sư Đối Quyết
Bringing the Soul Master universe closer to gaming communities
ANBU delivered a KOL/KOC, social and launch PR campaign connecting IP fans with Vietnam's card-game audience.
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16 projects
MoMo
Influencer campaign for a fintech super-app
20+ KOLs, over 5 million views reached and a strong lift in brand awareness.
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MU Vinh Dự
Launch marketing for a top-grossing game
A Top 10 highest-grossing game of the year — a KOL video hitting 10M+ views.
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Summoners War (Com2uS)
Reviving a game across SEA & Brazil
Bringing Summoners War back into the Top 10 grossing games on Google Play in Southeast Asia.
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Dibao
Turning Dibao e-bikes into a best-seller
Partnering with artist Amee, a promo video hitting 200K+ views in one month.
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Gọi Ta Đại Chưởng Quỹ
Turning an ancient trading journey into shareable entertainment
A witty, approachable content direction that makes merchant management engaging for casual players.
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Thiên Tài Kinh Doanh
Unlocking the entrepreneur in every player
Positioning the game as a journey of decisions, asset growth and building a business empire.
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Tam Quốc Công Thành Thiên Hạ
Igniting strategic warfare for Three Kingdoms communities
A communications direction centered on siege warfare, alliances and large-scale battlefield strategy.
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MU Vượt Thời Đại
Refreshing the MU spirit for a new generation
Connecting MU nostalgia with experiences shaped for modern player expectations.
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Football Master 2
Turning football management into community competition
ANBU combined football KOLs, gaming creators and social content to bring squad management into Vietnamese fan conversations.
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Life Makeover
Turning fashion and identity into a world to explore
ANBU delivered creator-first marketing across fashion, beauty and lifestyle to introduce Life Makeover to Vietnamese audiences.
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Onmyoji Arena
Connecting Onmyoji aesthetics with competitive MOBA play
ANBU combined gaming KOLs, streamers and social community content as Onmyoji Arena expanded in Vietnam.
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