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Practical insights for teams solving game analytics challenges.

Measuring Esports Sponsorship ROI in Vietnam: A Practical Guide for Brands
Featured readGame Analytics • 7 min read

Measuring Esports Sponsorship ROI in Vietnam: A Practical Guide for Brands

A sponsorship that creates real brand lift can still get labeled a failure if the report only counts total views. Here is how leading brands in Vietnam measure true sponsorship ROI, from Nielsen QI media value to emotional brand equity and direct conversion revenue.

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Overcoming Creative Fatigue in Mobile Game UA: 3 Early Warning Signals & Angle Refresh
Game Analytics
·5 min read

Overcoming Creative Fatigue in Mobile Game UA: 3 Early Warning Signals & Angle Refresh

When CPI suddenly spikes after 3 weeks of scaling, creative fatigue is almost always the culprit. How to execute structural angle pivots rather than cosmetic tweaks.

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Vietnam Mobile Game User Acquisition Benchmarks (2026): CPI, CVR & Retention by Genre
Game Analytics
·5 min read

Vietnam Mobile Game User Acquisition Benchmarks (2026): CPI, CVR & Retention by Genre

Comparing Casual and Hardcore RPG CPIs is a common analytical error. A general industry reference range (not proprietary market-specific data) for CPI, Store CVR, and D1/D7/D30 retention across 4 key genres.

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Mobile Game ARPU vs ARPPU: Decoding Monetization Models & Spender Segmentation
Game Analytics
·5 min read

Mobile Game ARPU vs ARPPU: Decoding Monetization Models & Spender Segmentation

Rising ARPU can be misleading if paying player conversion is collapsing. The revenue decomposition formula balancing Minnows ($0.99), Dolphins ($10 - $99), and Whales ($500+).

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Mobile Game Analytics Dashboard: 10 Core Metrics for Growth Teams
Game Analytics
·6 min read

Mobile Game Analytics Dashboard: 10 Core Metrics for Growth Teams

Many dashboards hold dozens of convoluted charts without answering the fundamental questions: why are players churning and where is revenue dropping? 10 actionable metrics and alert thresholds.

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Mobile Game Analytics: Building Unified Dashboards for CPI, LTV, ROAS, and Payback Period
Game Analytics
·6 min read

Mobile Game Analytics: Building Unified Dashboards for CPI, LTV, ROAS, and Payback Period

Cheap CPI with zero monetization is the deadliest UA trap. How to architect a unified analytics dashboard bridging MMPs (AppsFlyer/Adjust), Store Consoles, and internal BI for data-driven decisions.

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Performance Marketing: Budget Optimization and LTV/CAC Control
Game Analytics
·6 min read

Performance Marketing: Budget Optimization and LTV/CAC Control

Advertising budgets are rarely wasted because of one weak creative alone. Most waste comes from spending before knowing which signals are trustworthy, which customers create value and when to pause and learn before investing more.

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