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ANBU
A small squad that handles every Community & Game Marketing front

Helping international brands launch and grow in Vietnam.

ANBU connects creators, social, community, press and paid media into one launch campaign for games, apps and international brands entering Vietnam.

40+
Projects delivered
25+
Clients partnered
6+
Years of experience
SEA
Markets activated
Shopee Beauty Club
Shopee Beauty ClubE-commerce & Social100M+ views

Trusted by fast-growing brands

NetEase GamesHoYoverseKraftonVNGCom2uSFuntapMoMoPanasonicQANDA
Services

One unit for the entire launch journey

From market insight, creators and social to PR, performance and creative — every capability works toward one launch objective.

Core expertise

Turn launch day into longer-term momentum

ANBU is built for games, apps and international products entering Vietnam. We connect creators, social, community, press and paid media into one launch story instead of isolated activities.

Explore launch marketing
01

Find the reason to care

Translate product strengths into a story grounded in Vietnamese culture, behavior and language.

02

Give every creator a job

Layer creators by role: attract attention, explain the experience, build trust or activate communities.

03

Engineer campaign rhythm

Connect teaser, reveal, launch and sustain so the brand always has something timely to say.

04

Read signals and amplify

Use content and community signals to refine messages, creator mix and distribution cadence.

Why choose ANBU

A growth partner you can trust

Not just good-looking — we deliver results, with real experience and a transparent way of working.

Experience across the region

Our team has run real campaigns for gaming, tech and consumer brands in Vietnam, Southeast Asia and worldwide — we understand each market.

Precision on every target

No guesswork. Every decision ties to a metric — CPI, ROAS, conversion, rankings — and is optimized continuously.

One team, every capability

Strategy, creative, influencer, performance, SEO and tech on one team — no stitching together scattered vendors.

We stay behind, you shine

True to the ANBU spirit: we work like your in-house team — transparent, proactive, and we let the spotlight stay on your brand.

How we work

A clear process, measurable results

A transparent roadmap so you always know where your project stands and where it's heading.

01

Discover

We study your market, competitors and customers to see the real problem before we start.

02

Strategy

We set the objective, positioning and a clear roadmap — with success metrics agreed up front.

03

Execute

Our creative, content and tech teams execute together — right timing, right channels.

04

Optimize & Scale

We track the data, optimize relentlessly and scale what works for sustainable growth.

Featured work

Results speak louder than pitches

A few brand stories we're proud to have shaped.

Insights

Latest knowledge & trends

Hands-on perspectives on branding, marketing and technology.

Frequently asked

Things you might be wondering

Didn't find the answer you need? Just reach out — we're happy to help.

We're a full-service agency: brand strategy, creative & design, influencer/KOL marketing, performance marketing, game & app marketing, SEO & content, social media management and web development. You can pick individual services or an end-to-end package.

Cost depends on scope, goals and markets. After an initial call we send a proposal with a transparent budget. Reach out for a quote tailored to you.

Small projects can run in 2–4 weeks; integrated campaigns or product launches typically take 1–3 months. We agree a clear roadmap and milestones up front.

Yes. Our team has executed across Southeast Asia, Taiwan, Brazil and more — especially in games and apps at global scale.

Ready to make your move with ANBU?

Tell us about your goals. We'll get back to you within one business day.