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Practical insights for teams solving gaming market challenges.

Game Audience Research Thailand: Understanding Thai Gamers to Boost Marketing Effectiveness
Featured readGaming Market • 8 min read

Game Audience Research Thailand: Understanding Thai Gamers to Boost Marketing Effectiveness

Game Audience Research Thailand is the process of studying players, their game discovery behavior, spending motivations, and the factors driving engagement in the Thai market. Researching the right audience helps publishers reduce guesswork, choose the right marketing channels, and make data-driven localization decisions.

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Vietnam Gaming Market: An Overview of Vietnam's Gaming Market and Opportunities for Publishers
Gaming Market
·9 min read

Vietnam Gaming Market: An Overview of Vietnam's Gaming Market and Opportunities for Publishers

In 2025, Vietnam's mobile gaming market had roughly 54 million players and an estimated USD 825 million in revenue. But downloads alone no longer measure success: long-term value, local payments, localization, and player research now shape publishers' opportunities.

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Game Content Marketing Thailand: Strategic Content Approaches to Engage Thai Gamers
Gaming Market
·16 min read

Game Content Marketing Thailand: Strategic Content Approaches to Engage Thai Gamers

Game Content Marketing Thailand is the strategy of producing and distributing entertainment-driven, culturally localized content to attract, convert, and retain Thai gamers. With over 58 million active players, mastering local nuances and humor is essential to achieving breakout game growth.

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Gaming Brand Partnership Thailand: Brand Partnership Strategies in the Thai Gaming Market
Game Market
·15 min read

Gaming Brand Partnership Thailand: Brand Partnership Strategies in the Thai Gaming Market

Gaming Brand Partnership Thailand is a strategic collaboration between brands and games, publishers, creators, esports, events, or gaming communities in Thailand to engage players and deliver mutual value. With over 58 million players, Thailand's gaming market offers massive opportunities for brands.

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Vietnam's Mobile Gaming Landscape: Why Quality Flight Beats Saturation (2026)
Gaming Market
·12 min read

Vietnam's Mobile Gaming Landscape: Why Quality Flight Beats Saturation (2026)

Industry insiders often complain of saturation as ad costs climb. But record revenues and packed servers tell a different story. Gamers haven't stopped playing; they are simply rejecting shallow copies in favor of 4 transformative quality trends.

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Mobile Game Launch in Thailand: Southeast Asian Market Entry Playbook
Gaming Market
·6 min read

Mobile Game Launch in Thailand: Southeast Asian Market Entry Playbook

Launching in Thailand is far more than swapping Vietnamese for Thai. An actionable playbook covering cultural nuances, creator ecosystems, and Thailand Game Show (TGS) live activations.

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Tet Gaming Marketing in Vietnam: Cultural LiveOps & Revenue Acceleration Playbook
Gaming Market
·5 min read

Tet Gaming Marketing in Vietnam: Cultural LiveOps & Revenue Acceleration Playbook

Lunar New Year is the prime window when player free time and disposable income (Lucky Money) surge simultaneously. A 3-phase LiveOps and cultural event roadmap.

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Mobile Game Localization Costs & LQA Workflows: Eliminating Hidden Expense Traps
Gaming Market
·5 min read

Mobile Game Localization Costs & LQA Workflows: Eliminating Hidden Expense Traps

Studios blow localization budgets by counting only per-word translation fees while ignoring on-device LQA, character voiceover, and recurring LiveOps update pipelines.

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Mobile Game PR in Vietnam: Media Storytelling & Launch Strategy
Gaming Market
·5 min read

Mobile Game PR in Vietnam: Media Storytelling & Launch Strategy

A new game is not instant news simply because it is launching. A 3-phase PR roadmap connecting mainstream press, specialized gaming portals, and core communities.

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Mobile Game Localization in Vietnam: Bridging Language and Gamer Culture
Gaming Market
·6 min read

Mobile Game Localization in Vietnam: Bridging Language and Gamer Culture

Localization goes far beyond word-for-word translation; it embeds authentic gamer slang, cultural pronouns, and competitive PK culture. A practical LQA workflow to prevent UI overflow and contextual mismatches.

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Launching a mobile game in Vietnam: the complete checklist from licensing to your first 90 days
Gaming Market
·5 min read

Launching a mobile game in Vietnam: the complete checklist from licensing to your first 90 days

Game launches in Vietnam rarely fail because of weak marketing. They fail because licensing wasn't finished, translation missed the context, or nobody was on call for a crisis. This is the full checklist ANBU has put together to support international studios entering this market.

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Vietnam's game publisher landscape: established leaders and emerging partners
Gaming Market
·15 min read

Vietnam's game publisher landscape: established leaders and emerging partners

Bringing a game to Vietnam takes more than finding a company able to publish it. The right partner must understand local players, sustain long-term operations and turn an international product into a story that matters to the community.

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