Map influence
Assign creators a clear role: awareness, education, conversation or action.
Influencer & KOL/KOC Marketing
The right people, the right insight, the right moment.
We plan, cast and run KOL/KOC/influencer campaigns at home and abroad — from ideas and scripts to management and measuring every dollar of spend.
Book a free consultationWhat we do
- Research & casting the right KOL/KOC
- Scripting & promo video production
- Multi-market campaign management
- Performance measurement & budget optimization
What you get
01Recommended KOL/KOC list
02Plan & budget
03Campaign performance report
When it fits
This service fits when you are…
- 1Brands launching a product or entering Vietnam
- 2Campaigns requiring a mix of celebrities, KOLs, KOCs and communities
- 3Teams needing one owner for booking, content and reporting
Common problems we solve
01
High views but weak brand recall
02
Creators fit the image but not the audience
03
Fragmented content, timelines and quality control
The ANBU method
From a loose brief to an operating system
Design the story
Build content territories, messages and briefs that stay consistent without losing each creator's voice.
Operate and optimize
Manage booking, approvals, publishing, social listening and learnings for the next wave.
“More than talent booking. ANBU builds an influence system where every creator has a reason to appear and a clear job in the launch journey.”
Related work
View all work →See this capability in action
E-commerce & Social2020 – 2021
Shopee
Launching Shopee Beauty Club — a viral campaign
Over 100 million hashtag views and member sign-ups blowing past the target KPI.
View case study
Influencer Marketing2019
MoMo
Influencer campaign for a fintech super-app
20+ KOLs, over 5 million views reached and a strong lift in brand awareness.
View case study
Game Marketing2021
MU Vinh Dự
Launch marketing for a top-grossing game
A Top 10 highest-grossing game of the year — a KOL video hitting 10M+ views.
View case studyOther services
Ready to make your move with ANBU?
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