Decode player motivation
Identify the fantasy, features and moments that make each player segment try, return or invite friends.
Game & App Marketing
Grow users, optimize CPI & ROAS.
Regional and global experience launching and running games/apps: user acquisition plans, CPI/ROAS optimization, influencers, press PR and launch events.
Discuss your launch planWhat we do
- Launch & user-acquisition planning
- Cross-platform CPI & ROAS optimization
- Influencer & PR for games/apps
- Launch events & OOH
What you get
01Detailed launch plan
02UA tracking dashboard
03Regular optimization reports
When it fits
This service fits when you are…
- 1Games or apps approaching pre-registration, beta or official launch
- 2International products localizing for Vietnam
- 3Live products needing player and community reactivation
Common problems we solve
01
A media plan without one coherent launch story
02
Creator, social, PR and UA channels working in silos
03
Strong initial installs followed by fading community conversation
The ANBU method
From a loose brief to an operating system
Engineer the launch rhythm
Connect teaser, pre-registration, reveal, launch day and sustain into one continuous narrative.
Activate the ecosystem
Coordinate creators, gaming communities, social, press and paid media by channel role.
“ANBU treats a game launch as a sequence of designed moments, not a single advertising day—giving the community reasons to notice, join and stay.”
Related work
View all work →See this capability in action
Game Marketing & OOH2020
Honkai Impact 3 (miHoYo)
A birthday campaign across Southeast Asia
Blending OOH and social to reach over 20 million people across Southeast Asia.
View case study
Game Marketing2021
MU Vinh Dự
Launch marketing for a top-grossing game
A Top 10 highest-grossing game of the year — a KOL video hitting 10M+ views.
View case study
Influencer & User Acquisition2022
Summoners War (Com2uS)
Reviving a game across SEA & Brazil
Bringing Summoners War back into the Top 10 grossing games on Google Play in Southeast Asia.
View case studyOther services
Ready to make your move with ANBU?
Tell us about your goals. We'll get back to you within one business day.