Read the community map
Analyze genre, platform, language and creator roles in each SEA market.
Esports & Gaming Influencer Marketing Agency in Southeast Asia
Put your game in front of the right communities across SEA.
ANBU is an esports marketing agency for gaming influencer marketing across Southeast Asia. We connect KOLs, creators, launch PR, community activation and user acquisition into one market-entry plan.
Get a free consultationRead the Thailand game launch playbook →What we do
- Community research and genre-fit KOL/KOC casting
- Creator strategy for Vietnam, Thailand and SEA
- Launch PR, livestreams and esports activations
- Measurement across reach, engagement, installs and retention
What you get
01Market-by-market creator map and shortlist
02Phased launch and budget plan
03Campaign dashboard and learning report
When it fits
This service fits when you are…
- 1International studios entering Vietnam or Southeast Asia
- 2Games needing market-specific creators and communities
- 3Teams needing one partner across influencer, PR and UA
Common problems we solve
01
One international message lacks relevance in each market
02
Large influencer lists without genre or audience fit
03
Launches generate views but not activation or retention
The ANBU method
From a loose brief to an operating system
Design the local campaign
Build messages, formats, briefs and PR cadence around each country's culture and behavior.
Measure by cohort
Track reach through installs, activation, retention and conversation quality to reallocate budget.
“ANBU helps games enter Southeast Asia as part of local communities, not as one advertisement translated into many languages.”
Related work
View all work →See this capability in action
E-commerce & Social2020 – 2021
Shopee
Launching Shopee Beauty Club, a viral campaign
Over 100 million hashtag views and member sign-ups blowing past the target KPI.
View case study
Game Marketing & OOH2020
Honkai Impact 3 (miHoYo)
A birthday campaign across Southeast Asia
Blending OOH and social to reach over 20 million people across Southeast Asia.
View case study
Influencer Marketing2019
MoMo
Influencer campaign for a fintech super-app
20+ KOLs, over 5 million views reached and a strong lift in brand awareness.
View case studyOther services
Ready to make your move with ANBU?
Tell us about your goals. We'll get back to you within one business day.