Influencer campaign for a fintech super-app
20+ KOLs, over 5 million views reached and a strong lift in brand awareness.
Results
Guiding insight
For a financial product, fame does not automatically create trust. People need to see the app in familiar everyday situations, explained in language they actually use. Creator selection therefore had to be based on persuasive role, not follower count alone.
Challenge
Grow awareness for the MoMo wallet in an increasingly crowded e-wallet market.
Solution
We planned the ideas and budget, proposed and selected 20+ fitting KOLs/influencers, managed the campaign and tracked metrics through to final reporting.
What we did
From insight to execution, every workstream was designed to play a specific role in the launch and growth journey.
- 01Planned campaign ideas and budget
- 02Proposed and cast 20+ fitting KOLs/influencers
- 03Managed the campaign, tracked metrics and reported
The lasting idea
A layered KOL portfolio gave MoMo both broad visibility and niche credibility. Its strongest contribution was turning financial features into simple, relatable use cases.
Services delivered
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