Internal linking for game websites: building SEO topic clusters
Dozens of good posts that never link to each other force each one to carry its SEO weight alone. How to build internal links so the whole cluster supports itself.
In this article⌄
A game website can grow search visibility by linking content along the journey: market, strategy, execution, measurement and case studies. Each link should answer the reader's next question, not just be inserted for the sake of having a link. Many game websites have dozens of solid posts that sit isolated, never linking to each other, the result is that each post has to carry its entire SEO weight alone instead of being supported by a whole content cluster.
Linking principles
- Link from broad pillar pages to deep cluster pages and back
- Use anchor text that accurately describes the destination, not generic "read more" or "here"
- Prioritize linking to conversion-relevant pages (service, contact) from high-traffic posts
Audit links regularly
Remove broken links, refresh older posts and confirm new articles are properly connected into the cluster. A strong structure helps both users and crawlers discover the site more easily, and in ANBU's experience, this is usually the cheapest item in an entire SEO strategy, since it requires no new content, only reorganizing what already exists.
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